HUOM! SoleOPS ei ole enää käytössä! Sähköinen asiointi toimii normaalisti.
The student can describe the basic philosphy of marketing as the framework of all business activities. The student can explain the role of marketing in setting up a new business. The student can analyze marketing opportunities ans make necessary decisions concerning market segmentation, product positioning, marketing programs and campaigns.
What is marketing? What are the main concepts and ideas of modern marketing thinking? How does demand and supply effect on a company's marketing? How and why do we differentiate marekting operations? How should we conduct marketing? What are the most powerful mix or marketing tools and operations?
Continuous evaluation based on activity during lectures, assignments and written exam.
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