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Toteutussuunnitelma

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GroupABMS19P/Bachelor of Business Administration, International Business
CourseBMP1000 Marketing, 5.00 cr, 133 h
Basics of Business Management
BASIC STUDIES
ImplementationBMP1000/BMPK20A1
Implementation time3/2019-2020, 4/2019-2020
Teacher in chargeÅhman Sara
Other teachers
Status of implementationComing

Status of the description Under revision
  
Language of instruction English
GroupsABMS19P (primary)
Starting and ending dates07.01.2020 - 10.05.2020
Suitable as optional studies for others No
Suitable for the students of the Open University of Applied Sciences Yes
Includes virtual studies No
Suitable for exchange students Yes
Minimum number of participants  
Maximum number of participants  
Enrolment period06.12.2019 - 27.01.2019
Virtuality 0 cr
Proportion of R&D 0 cr
Implementation location Pietarsaari
Assessment at the latest 10.06.2020 
Exam date  
Resit dates of the exam
Storing of graded material ends 10.12.2020 
Language of the description English 
Outcomes

The student can describe the basic philosphy of marketing as the framework of all business activities. The student can explain the role of marketing in setting up a new business. The student can analyze marketing opportunities ans make necessary decisions concerning market segmentation, product positioning, marketing programs and campaigns.

 
Contents

What is marketing? What are the main concepts and ideas of modern marketing thinking? How does demand and supply effect on a company's marketing? How and why do we differentiate marekting operations? How should we conduct marketing? What are the most powerful mix or marketing tools and operations?

 
Assessment

Continuous evaluation based on activity during lectures, assignments and written exam.

 
Previous studies  
Competence areas learning competence, ethical competence, working community competence, innovation competence, internationalization competence
Allotment of student workload
Study material
Assessment
Working life collaboration
Internationality
Further information
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