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Oppimistapahtumat Oppimistapahtumat
GroupABMS19P/Bachelor of Business Administration, International Business
CourseBMP1023 B2C & B2B Marketing, 5.00 cr, 133 h
Creative Marketing
Implementation time3/2019-2020, 4/2019-2020
Teacher in chargeÅhman Sara
Other teachers
Status of implementationComing

Status of the description Under revision
Language of instruction English
GroupsABMS19P (primary)
Starting and ending dates07.01.2020 - 10.05.2020
Suitable as optional studies for others No
Suitable for the students of the Open University of Applied Sciences Yes
Includes virtual studies No
Suitable for exchange students No
Minimum number of participants  
Maximum number of participants  
Enrolment period06.12.2019 - 27.01.2019
Virtuality 0 cr
Proportion of R&D 0 cr
Implementation location Pietarsaari
Assessment at the latest 10.06.2020 
Exam date  
Resit dates of the exam
Storing of graded material ends 10.12.2020 
Language of the description English 

The student will  learn about marketing in the business to business sector as well as in the customer sector, and especially find out about the differences and similarities.


B2B marketing, B2C marketing, differences and similarities on a strategic as well as on a tactical level.


Assignments and exam

Previous studies  
Competence areas learning competence, working community competence, internationalization competence
Allotment of student workload
Study material
Working life collaboration
Further information
Oppimistapahtumat Oppimistapahtumat