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Toteutussuunnitelma

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GroupABMS19P/Bachelor of Business Administration, International Business
CourseBMP1024 Strategic Marketing and Sales, 5.00 cr, 133 h
Creative Marketing
PROFESSIONAL STUDIES
ImplementationBMP1024/BMPK20A1
Implementation time3/2019-2020, 4/2019-2020
Teacher in chargePajuoja Maria
Other teachers
Status of implementationComing

Status of the description Under revision
  
Language of instruction English
GroupsABMS19P (primary)
Starting and ending dates07.01.2020 - 10.05.2020
Suitable as optional studies for others No
Suitable for the students of the Open University of Applied Sciences Yes
Includes virtual studies No
Suitable for exchange students No
Minimum number of participants  
Maximum number of participants  
Enrolment period06.12.2019 - 27.01.2019
Virtuality 0 cr
Proportion of R&D 0 cr
Implementation location Pietarsaari
Assessment at the latest 10.06.2020 
Exam date  
Resit dates of the exam
Storing of graded material ends 10.12.2020 
Language of the description English 
Outcomes

The student will get to know the field of strategic marketing and sales. The student will become customer-oriented and understand the importance of strategic thinking in marketing and sales for a company.

 
Contents

Strategic marketing and sales, what it is and how it can be implemented in a company.

 
Assessment

Assignments, exam

 
Previous studies  
Competence areas learning competence, working community competence, internationalization competence
Allotment of student workload
Study material
Assessment
Working life collaboration
Internationality
Further information
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